In 2016 it was reported that customers do more shopping online than in the store. Forrester estimates that Amazon accounted for 60% of total US online sales growth in 2016 (1). So with these changes in how we shop, the delivery of goods to our houses has become more frequent and common place. One of our readers found a really good example of data quality relating to these changes in our lives so let's take a look at this in detail.
If you are anything like me, you love a good cup of coffee/tea and your contribution to Starbucks’ last quarter (Q1FY17) report of $4 Billion USD net revenues1 is more than you want to tell your spouse. So let me give you a few excuses to visit your local Starbucks in order to study some examples of data quality.
"For the data industry, standardized definitions of data quality dimensions are needed, just as other professions, such as accounting have agreed-upon concepts and terms like “chart of accounts”." --Danette McGilvray, Granite Falls Consulting
