During a family visit to a local pumpkin patch (Uesugi Farms) this fall, I was looking for a gas station. The corner, just across from the Farm (yellow arrow below), was identified as a gas station on my car's GPS, but that was just a dirt parking lot. Google's satellite imagery shows this as well in the image below. There was, however, a Valero gas station just down the street, but even that didn't show up in Google's list of local gas stations (blue arrow).
Sometimes in a digital world it can be confusing whether the lack of quality stems from poor programming (and lack of adequate testing) or from poor data quality. In this post we'll help you identify the possible reasons for quality breakdown that appear in popular social networking sites.
In 2016 it was reported that customers do more shopping online than in the store. Forrester estimates that Amazon accounted for 60% of total US online sales growth in 2016 (1). So with these changes in how we shop, the delivery of goods to our houses has become more frequent and common place. One of our readers found a really good example of data quality relating to these changes in our lives so let's take a look at this in detail.
"For the data industry, standardized definitions of data quality dimensions are needed, just as other professions, such as accounting have agreed-upon concepts and terms like “chart of accounts”." --Danette McGilvray, Granite Falls Consulting
